The WTO 'Trading with intelligence: How AI shapes and is shaped
by international trade' report comments
The widespread and transformative impact that artificial intelligence (AI) is currently having on
society is being felt in all areas, from work, production
and trade to health, arts and leisure activities.
New applications of AI are expected to create unprecedented
new economic and societal opportunities and benefits.
However, significant ethical and societal risks are also
associated with the development and application of AI.
These risks have implications for all these areas too,
including trade. AI is a global issue, and as governments
increasingly move to regulate AI, global cooperation is more
important than ever.
Against this backdrop, the present report examines
the intersection of AI and international trade.
It begins with a discussion of why AI is a trade issue,
before delving into the ways in which AI may shape the
future of international trade. It discusses key trade-related
policy considerations raised by this technology and
provides an overview of government initiatives taken both
to promote and to regulate AI. The report also highlights the
looming risk of regulatory fragmentation and its impact, in
particular on trade opportunities for micro, small and medium-
sized businesses. Finally, the report discusses the critical
role of the WTO in facilitating AI-related trade, ensuring
trustworthy AI and addressing emerging trade tensions.
Why is AI a trade issue?
AI is distinct from other digital technologies in
several key ways, and it has the potential to affect
international trade significantly. It is a general-purpose
technology, capable of adapting to a wide range of domains
and tasks with unprecedented flexibility and efficiency. It
relies on large datasets to learn and improve its performance
and accuracy. AI's functions and efficiency can evolve
rapidly, leading to dynamic shifts in its capabilities and
autonomy. Finally, its inherent complexity and opacity, as well
as its potential failures and biases, raise significant concerns
related to matters such as how to understand the reasons
for and basis of AI decisions and recommendations, or
regarding ethics and broader societal implications.
AI can be leveraged to overcome trade costs
associated with trade logistics, supply chain
management and regulatory compliance. By
enhancing trade logistics, overcoming language barriers,
and minimizing search and match costs, AI can make
trade more efficient. It can help to automate and streamline
customs clearance processes and border controls, navigate
complex trade regulations and compliance requirements,
and predict risks. AI-based tools can be used in trade
finance, and can significantly enhance supply chain visibility
by providing real-time data analytics, predictive insights and
automated decision-making processes. All of this could
lower trade costs and, as a result, level the playing field
for developing economies and small businesses, helping
them to overcome trade barriers, enter global markets and
participate in international trade.
AI can transform patterns of trade in services,
particularly digitally delivered services. It can enhance
productivity, especially in services sectors that rely on
manual processes, by enabling low-skilled workers to
leverage best practices of more high-skilled workers more
effectively. For example, generative AI can amplify the
performance of business consultants by up to 40 per cent
compared to those not using it. Greater productivity gain
is also observed for lower-skilled workers (Dell’Acqua et
al., 2023). Research also shows that access to generative
AI increases the productivity of call centre workers by an
average of 14 per cent, and by 34 per cent specifically for
novice and low-skilled workers (Brynjolfsson et al., 2023).
AI can also foster the development of innovative services
and increase demand for them. However, while AI can
enhance trade in digitally delivered services significantly,
it has contributed to reducing the demand for certain
traditional services. AI-enabled automation can also reduce
the necessity to outsource certain services.
AI can increase demand and trade in technology-related products. Because AI systems often rely on
real-time data streams and seamless connectivity, the
adoption of AI is spurring demand for complementary goods
related to information and communications technology (ICT)
infrastructure and information technology (IT) equipment.
These include computer and telecommunications services,
specialized development tools and software libraries.
For example, the global market for AI chips was valued at
US$ 61.5 billion in 2023 and it has been projected that it
could reach US$ 621 billion by 2032 (S&S Insider, 2024).
As many of these goods and services are often supplied
by a small number of economies, international trade serves
as a major channel to foster AI development worldwide.
Further upstream in the value chain, trade in the extraction
and processing of critical metals and minerals, as well as
trade in energy, are also likely to gain in importance.
In addition, AI has substantially heightened the demand for
data, fundamentally reshaping the landscape of data usage
and trade.
By affecting productivity, and through shifts in
production dynamics, AI may reshape economies'
comparative advantages. AI is expected to enhance
productivity across all economic sectors in both developed
and developing economies, and to change the composition
of inputs required for production, placing greater emphasis
on capital investment, rather than on labour inputs. This
shift in production dynamics could reshape trade patterns.
Conversely, new sources of comparative advantage may
emerge from factors like educated labour, digital connectivity
and favourable regulations. Because AI is energy-intensive,
economies with abundant renewable energy may also
gain comparative advantages. However, although AI can
potentially benefit all economies, the development and
control of AI technology are likely to remain concentrated
in large economies and companies with advanced AI
capabilities, resulting in industrial concentration.
The adoption of AI can drive productivity increases
across various sectors and reduce trade costs,
leading to global gains in trade and GDP. Simulations
using the WTO global trade model show that, under an
optimistic scenario of universal AI adoption and high
productivity growth up until 2040, global real trade growth
could increase by almost 14 percentage points. In contrast,
a cautious scenario, with uneven AI adoption and low
productivity growth, projects trade growth of just under
7 percentage points. The simulation further shows that,
while high-income economies are expected to see the
largest productivity gains, lower-income economies have
better potential to reduce trade costs.
The global trade and GDP impact of AI varies
significantly across economies and sectors,
depending on choices made concerning innovation
and policies. While trade growth in high-income economies
remains relatively stable across projected scenarios,
low-income economies could experience much higher trade
growth under the scenarios of universal AI adoption and high
productivity growth (18.1 percentage points) compared to
those of uneven AI adoption and low productivity growth
(6.5 percentage points). The simulation results suggest
that if developing economies improve their AI readiness by
strengthening digital infrastructure, enhancing skills and
boosting innovation and regulatory capacity, they will be in a
better position to adopt AI effectively.
These simulations show that digitally delivered
services1 are expected to experience the highest
trade growth. In an optimistic scenario of universal AI
adoption, digitally delivered services are projected to see
cumulative growth of nearly 18 percentage points relative
to the baseline scenario, the largest increase across all
sectors. The expected impact of AI on real trade growth
also differs within sectors. Potentially digitally delivered
services such as education, human healthcare, and
recreational and financial services, as well as manufacturing
sectors such as processed food, are projected to
experience significant trade growth, largely driven by trade
cost reductions. Meanwhile, sectors related to natural
resource extraction and manufacturing sectors such as
textiles are expected to see limited growth.
The policies of AI and trade
The discussion on how AI might reshape international
trade raises important policy questions. The risk of a
growing divide resulting from applications of AI is significant,
as are data governance challenges and the need to
ensure that AI is trustworthy and to clarify how it relates to
intellectual property (IP) rights. The implementation of AI
at the domestic, regional and international levels entails
both benefits and risks, and a lack of coordination could
cause increasing regulatory fragmentation with regard to AI.
Addressing the risk of a growing AI divide is essential
to leverage the opportunities offered by this
technology. Currently, the capacity to develop AI
technology is concentrated in a few large economies, and
this is creating a significant divide between economies
that are leading research and development (R&D) in AI –
in particular China and the United States – and the rest
of the world. This imbalance could be further exacerbated
by the use of government subsidies to develop AI. The risk
of industry concentration within a few large firms could
also intensify the divide between firms. These features,
combined with the opacity of AI algorithms and the
possibility of tacit collusion among competitor firms
to maintain higher prices, present challenges for
competition authorities.
The rise of AI is raising important data governance
issues that will need to be addressed to prevent
further digital trade barriers. Cross-border data flows
are essential to AI, as vast amounts of data are needed to
train AI models, as well as minimize possible biases.
Thus, restrictions on data flows can slow AI innovation
and development, increase costs for firms, and negatively
impact trade in AI-enabled products. A recent study
(OECD and WTO, 2024) found that if all economies
fully restricted their data flows, this could result in
a 5 per cent reduction in global GDP and a 10 per
cent decrease in exports. However, the large datasets
required by AI models raise significant privacy concerns.
Therefore, a reasonable trade-off between accessing
large amounts of data to train AI models and protecting
individual privacy must be found.
Ensuring that AI is trustworthy without hindering
trade can be challenging. “AI trustworthiness” means
that it meets expectations in terms of reliability, security,
privacy, safety, accountability and quality in a verifiable
way. However, given the behaviour and opaque nature
of AI systems, as well as the potential dual-use of some
AI products (i.e., for both civilian and military applications),
striking a balance between ensuring that AI is trustworthy
and enabling trade to flow as smoothly as possible may
prove especially challenging. The evolutionary nature of
AI makes regulation a perennial moving target. “Traditional"
regulations and standards for goods, which normally focus
on tangible, visible and static product requirements, may
not be fully capable of addressing all of the different types
of potential risks, including the ethical and societal
questions that may result from the integration of AI into
goods and services. Regulating to address questions
of public morals, human dignity and other fundamental
rights, such as discrimination or fairness, is not only
challenging, but is also prone to causing regulatory
fragmentation because the meaning and relative importance
of such values may vary across societies.
AI also poses new conceptual challenges for
the traditional, “human-centric” approach to IP rights.
Issues that deserve particular attention include the
protection of AI algorithms and of copyrighted material
for training AI, and the protection and ownership of
AI generated outputs. These questions may call for a
re-evaluation of existing IP legal frameworks.
The immense potential of AI has prompted
governments around the globe to take action to
promote its development and use while mitigating
its potential risks. At the domestic level, more and more
jurisdictions are putting in place AI strategies and policies
to enhance their AI capabilities. The number of economies
having implemented AI strategies increased from three in
2017 to 75 in 2023. According to Stanford University's
2024 "AI Index", 25 AI-related regulatory measures were
adopted in the United States in 2023, compared to just
one in 2016, while the European Union has passed almost
130 AI-related regulatory measures since 2017. However,
most domestic AI policy initiatives are being implemented
by developed economies, which could further deepen
the existing AI divide between developed and developing
economies: while around 30 per cent of developing
economies have put AI policy measures in place, only one
least-developed country (LDC) – Uganda – has done so
according to data from the Organisation for Economic
Co-operation and Development (OECD) AI Policy
Observatory. Also high on governments’ policy agendas are
domestic initiatives to promote access to data through
open data and data-sharing initiatives, with a view to
fostering domestic innovation and competition, protecting
privacy and controlling the flow of data across borders.
What is emerging is a landscape of fragmented
measures and heterogeneous domestic initiatives,
which may lead to regulatory fragmentation.
This fragmentation extends beyond AI-specific regulations
to include sector-specific legislation, such as IP and data
regulations, which also impact AI. In addition, the design
of some border measures imposed on the hardware
components and raw materials crucial to AI systems can
affect competitors in other economies, leading to trade-
distorting effects and further exacerbating fragmentation.
The economic costs of regulatory fragmentation, in
particular for small businesses, highlight the importance of
mitigating regulatory heterogeneity; according to OECD
and WTO (2024), the economic costs of the fragmentation
of data flow regimes along geo-economic blocks amount
to a loss of more than 1 per cent of real GDP.
The increasing number of bilateral and regional
cooperation initiatives on AI governance, many
focusing on different priorities, add to the risk of
creating a multitude of fragmented approaches.
For example, while some bilateral cooperation initiatives
focus primarily on aligning AI-related terminology and
taxonomy, and on monitoring and measuring AI risks,
others prioritize collaboration to promote alignment in
general terms or focus primarily on AI safety and governance.
Likewise, some regional initiatives prioritize human rights
and ethics, while others focus on economic development
and growth.
Regional trade agreements (RTAs) and digital
economy agreements are important vehicles to
promote and regulate AI. AI-specific provisions have
started to be incorporated into such agreements, but they
mainly take the form of “soft” – i.e., non-binding – provisions
focusing on the importance of collaboration to promote
trusted, safe and responsible use of AI. Several AI-specific
provisions explicitly refer to trade. Digital trade provisions
included in RTAs, such as provisions on data flows, data
localization, protection of personal information, access
to government data, source code,2 competition in digital
markets, and customs duties on electronic transmissions,
are also important for AI development and use. The number
of RTAs with digital trade provisions has been growing
steadily since the early 2000s, and by the end of 2022,
116 RTAs – representing 33 per cent of all existing RTAs
– had incorporated provisions related to digital trade
(López-González et al., 2023). However, the depth of digital
trade provisions included in RTAs varies significantly,
reflecting diverging approaches. Few developing economies
and LDCs have negotiated digital trade provisions.
Disciplines on trade in services in RTAs are also an important
channel through which governments' trade policies and
trade obligations can affect the policy environment for
AI, but the level of commitments undertaken differs
significantly across economies.
The last few years have witnessed a wave of
international initiatives related to AI. While there
are elements of complementarity among such initiatives
and alignment on core principles, different initiatives
prioritize different aspects of AI governance. A number of
initiatives also contain various common elements that have
important trade and WTO angles, such as the recognition
of the role of regulations and standards, the need to avoid
regulatory fragmentation, the importance of IP rights, the
importance of privacy, personal data protection and data
governance, and the importance of international cooperation,
coordination and dialogue. Several of these initiatives also
address the environmental impacts of AI.
However, there is still no global alignment on AI
terminology. Differing priorities, the overlap between
initiatives, and lack of global agreement on key terminology
could pose challenges at the implementation stage,
limiting efforts to prevent fragmentation and to put in
place a coherent global AI governance framework.
Nevertheless, beyond initiatives to govern AI, an increasing
number of international organizations, such as the
International Telecommunication Union (ITU), the United
Nations Educational, Scientific and Cultural Organization
(UNESCO), the United Nations Industrial Development
Organization (UNIDO) and the World Bank, are developing
courses on AI and integrating AI in their technical
assistance activities, some of which have a trade component.
The WTO, as the only rules-based global body
dealing with trade policy, can contribute to promoting
the benefits of AI and limiting its potential risks.
It can play an important role in limiting regulatory
fragmentation, promoting the development of trustworthy
AI and access to it, and facilitating trade in AI-related goods
and services, thereby enabling the growth of AI and
promoting innovation through IP.
What role for the WTO?
WTO rules and processes promote global convergence. The WTO is a forum that promotes
transparency, non-discrimination, discussion, the exchange
of good practices, regulatory harmonization, non-mandatory
policy guidance, and global alignment through the
negotiation of new binding trade rules on trade.
Transparency provisions included in WTO agreements
allow WTO members, as well as economic operators
and consumers, to be kept abreast of latest regulatory
developments. One example is the enhanced transparency
provisions in the Technical Barriers to Trade (TBT)
Agreement. By requiring early notification of regulatory
measures and allowing opportunities to provide
comments on these measures at a draft stage, the
TBT Agreement can help to prevent obstacles to trade,
as well as promote and accelerate global convergence.
WTO members are increasingly notifying a wide range of
regulations on digital technologies to the TBT Committee.
For instance, more than 160 notifications have been made
on regulations addressing cybersecurity and the Internet
of Things (IoT)/robotics, both of which are relevant for AI.
More recently, the TBT Committee has started receiving
notifications of AI-specific regulations. Another example
is the WTO Trade Policy Review Mechanism, which
contributes to transparency in members’ trade policies.
Finally, in terms of possible new substantive rules, various
issues negotiated under the Joint Statement Initiative on
E-commerce, which currently brings together 91 WTO
members, may matter for AI.
The WTO also provides a global forum for constructive
dialogue, the exchange of good practices, and
cooperation. This enables discussion among members
of how best to design nuanced, flexible and adaptable
regulatory solutions to address the goods, services and
IP-related aspects of AI in a coordinated manner. In some
areas, the WTO also promotes regulatory harmonization
and coherence by encouraging the use of international
standards, mutual recognition and equivalence, and
through various "soft law" instruments, such as voluntary
committee guidelines.
The WTO is the cornerstone of global efforts to
facilitate trade in services and goods that enable
or are enabled by AI. Various aspects of the WTO
rulebook can contribute to promoting the development
of and access to AI. For example, the General Agreement
on Trade in Services (GATS) plays an important role in
shaping a policy environment that facilitates the
development and uptake of AI. A majority of WTO
members (out of 141 schedules of commitments, 84,
or 60 per cent, contain commitments on computer services)
have made specific commitments on market access and
national treatment related to ICT services, which play a
fundamental role in enabling and promoting AI. However,
commitments in other sectors remain limited, and barriers
to services trade remain high in overall terms. When it
comes to goods, the Information Technology Agreement
(ITA) aims to increase worldwide access to high-technology goods essential to AI by eliminating tariffs on
the ICT products it covers. Meanwhile, the TBT Agreement
can help to ensure that, when governments adopt
AI standards and regulations, these are, to the extent
possible, not trade-restrictive, and are optimal for
attaining policy objectives. The Trade-Related Aspects of
Intellectual Property Rights (TRIPS) Agreement aims to
foster a balanced IP system that incentivizes innovation
through the enforcement and protection of IP rights, while
promoting dissemination of and access to technology,
to the mutual benefit of both producers and users of
technological knowledge. Various WTO agreements
also include provisions to promote the transfer of
technology, and this can play an important role in the
development of AI. Finally, the WTO Agreement on
Government Procurement (GPA) 2012 promotes access
to internationally available new AI technologies.
Various principles, provisions and guidelines in
the WTO rulebook can support trade in AI systems
and AI-enabled products by minimizing
international negative spillovers. Examples include
the non-discrimination principle and the Agreement on
Trade-Related Investment Measures (TRIMS), which
recognizes that certain investment measures can restrict
and distort trade and states that members may not apply
investment measures that discriminate against foreign
products or lead to quantitative restrictions. When it
comes to technical regulations, standards and certification
procedures, the TBT Agreement provides that regulatory
intervention shall not be discriminatory nor any more
trade-restrictive than necessary to achieve the intended
policy objectives, and that it should, when justified, be
subject to periodic reviews. And the Agreement on
Subsidies and Countervailing Measures (SCM) can play
a crucial role in navigating the dual aspects of AI development,
by promoting technological innovation while preventing
negative spillovers in international trade from government
financial support.
The WTO can help to prevent and settle trade
tensions and frictions. The practice of raising "specific
trade concerns" (STCs) allows WTO committees to
serve as a venue for defusing potential trade tensions
with regulatory measures in a cooperative, pragmatic
and non-litigious way. In the TBT Committee, for
instance, members have already been using this practice
to discuss and address concerns with regulations
involving a wide range of digital technologies and issues,
including IoT, autonomous vehicles, 5G in robotics,
industrial automation, cybersecurity, and more recently
AI. The WTO also serves as a global forum to settle
trade-related disputes. While there has been no dispute
on AI so far, the WTO Dispute Settlement System has
dealt with resolving disputes related to various aspects
of the digital economy.
The WTO promotes inclusiveness through special
and differential treatment and technical assistance
for developing economies. WTO agreements recognize
the constraints faced by developing economies and, for
this reason, include various special and differential (S&D)
treatment provisions to help them to implement WTO
rules and participate more effectively in international trade.
Technical assistance and capacity-building are key pillars
of the WTO’s work and play a fundamental role in furthering
understanding of the WTO rules and agreements, as
well as of other topics relevant to trade. Multi-stakeholder
programmes, such as Aid for Trade and the Enhanced
Integrated Framework, could, however, be leveraged
further to help developing economies seize the benefits of
AI for trade.
As a forum for negotiation, discussion and
rule-making, the WTO provides a multilateral
framework that can help address the trade-related
aspects of AI governance. Nevertheless, AI may have
implications for international trade rules. Although it is
a new technology, AI is developing rapidly, and is certainly
already advanced enough to be a subject of discussions
at the WTO. Its cross-cutting nature requires a
cross-cutting policymaking approach to promote
policy coherence.
While AI governance extends beyond trade, trade
remains a crucial element within AI governance.
The WTO can contribute significantly to developing
a robust AI governance framework. This report is a
first attempt to explore some key implications of AI for
trade and trade rules. As AI continues to evolve,
governments should continue to discuss the intersection
of AI and trade and its possible implications for the
WTO rulebook.