'The Biggest Lie on the Internet: Ignoring the Privacy Policies and Terms of Service Policies of Social Networking Services' by Jonathan A. Obar
and Anne Oeldorf-Hirsch
addresses
‘the biggest lie on the internet’ with an empirical investigation of privacy policy (PP) and terms of service (TOS) policy reading behavior. An experimental survey (N=543) assessed the extent to which individuals ignore PP and TOS when joining a fictitious social networking site, NameDrop. Results reveal 74% skipped PP, selecting ‘quick join.’ For readers, average PP reading time was 73 seconds, and average TOS reading time was 51 seconds. Based on average adult reading speed (250-280 words per minute), PP should have taken 30 minutes to read, TOS 16 minutes. A regression analysis revealed information overload as a significant negative predictor of reading TOS upon signup, when TOS changes, and when PP changes.
Qualitative findings further suggest that participants view policies as nuisance, ignoring them to pursue the ends of digital production, without being inhibited by the means. Implications were revealed as 98% missed NameDrop TOS ‘gotcha clauses’ about data sharing with the NSA and employers, and about providing a first-born child as payment for SNS access.
