'Conspiracy theory, anti-globalism, and the Freedom Convoy: The Great Reset and conspiracist delegitimation' byr Corey Robinson and
Scott D. Watson in (2025)
Review of International Studies comments
In this article, we analyse how anti-globalist conspiracy theories were mobilised online to delegitimise national authorities and policies designed to curb the Covid-19 pandemic in Canada. These conspiracy theories attacked the political authority underpinning public health measures and targeted purportedly ‘liberal’ policies and ‘globalist’ actors. Our case study examines the Freedom Convoy, a series of protests against Covid-19 vaccine mandates that began in Canada but inspired global demonstrations. The Freedom Convoy fostered and relied upon anti-globalist conspiracy theories, including the ‘Great Reset’ and ‘Great Replacement’, both of which posit a global conspiracy to erode national sovereignty and impose a ‘liberal’ international order. We investigate far-right social media commentary from 4chan’s Politically Incorrect imageboard /pol/, Infowars, and Rebel News, showing how conspiratorial claims were marshalled in alt-tech spaces. These narratives were used to delegitimise public health measures to combat Covid-19 and the Liberal Trudeau government by linking them to various ‘globalist’ forces. In exploring three mechanisms of delegitimation – externalisation, personification, and Othering – we argue that far-right movements like the Freedom Convoy, motivated by anti-globalist conspiracism, mobilise the international realm by leveraging the legitimacy gap of international organisations and agendas to undermine the political authority of actors at the national level.
The Freedom Convoy (FC) began in January 2022 as a series of protests, blockades, and online campaigns opposing Covid-19 vaccine mandates for commercial truckers crossing the Canada–US border. The protests quickly evolved into a broader movement, both within Canada and internationally, against ‘globalism’ and various issues associated with liberal global governance. These issues ranged from vaccine mandates to intentional depopulation and world government. The FC, which united a loose coalition of far-right groups alongside vaccine sceptics, organised via social media and travelled across Canada to gather in Ottawa and at key border points. The movement mobilised far-right anti-globalist conspiracy theories to articulate its opposition to a range of measures associated with the World Economic Forum (WEF) and the ‘Great Reset’.
Using semi-trailer trucks, protestors established an encampment and demanded the repeal of public health measures and the dissolution of the Trudeau government. Sustained by the deafening chorus of honking from 400 to 500 semi-trailer trucks and supported by approximately $24 million CAD in online donations – 56 per cent of which came from the United States – the protests grew to an estimated 10,000 people in Ottawa’s downtown core, paralysing city services for over three weeks. The Ottawa protest sparked demonstrations at provincial capitals and blockades at numerous Canada–US border crossings. It obstructed at least 19 ports of entry, resulting in $3.9 billion CAD in lost trade activity. At the Coutts Port of Entry, along the Alberta border, police uncovered a cache of guns, ammunition, a pipe bomb, and body armour. Four protestors, some with alleged ties to Diagolon – a far-right accelerationist group – were charged with conspiracy to murder RCMP officers.
Driven by anti-globalist conspiracies and extremist rhetoric, the FC and the Canadian government’s invocation of the Emergencies Act to end the protest garnered significant international attention, leading to smaller but notable copycat demonstrations worldwide. Countries such as Austria, Bolivia, Israel, France, the Netherlands, Belgium, the United States, Australia, and New Zealand saw groups rally against what they perceived as the authoritarianism of public health orders, framing the situation as a populist battle for ‘freedom’ against alleged government overreach and a ‘globalist’ agenda. In Wellington and Helsinki, vehicles blocked roads around Parliament, while Paris and Brussels took steps to prohibit anti-vaccine protests inspired by the FC. French police arrested dozens of individuals and intercepted vehicles heading to Brussels. In the United States, former president Donald Trump criticised Prime Minister Trudeau as a ‘far-left lunatic’ who ‘destroyed Canada with insane COVID mandates’. Senator Ted Cruz visited the ‘People’s Convoy’ in Washington, DC, to show his support, while Florida Governor Ron DeSantis vowed to investigate GoFundMe after the crowdfunding platform suspended fundraising for the protestors. Pierre Poilievre, leader of the Conservative Party and the official opposition in Canada, enthusiastically supported the FC as a popular campaign against Trudeau and the ‘gatekeeping elite’. In his campaign to become the next prime minister, Poilievre continues to engage with many of the groups that participated in the Convoy and to weaponise conspiracy theories that found a discursive vehicle in the protests, such as the Great Reset.
Focusing on the conspiracy theories surrounding the FC that circulated online, this article explores the question: how does anti-globalist conspiracism function in the delegitimation of political authority? Contextualising these transnational protests within broader scholarly debates about the global far right and populist internationalism, this article examines how far-right populists and movements have increasingly mobilised conspiracy theories to undermine national governments and ‘elites’ associated with ‘globalist’ institutions and agendas.
Our analysis illustrates that the anti-globalist conspiracism surrounding the FC functioned discursively to delegitimise the political authority of the Canadian government (and public health measures like vaccine mandates) by associating them with international institutions and ‘globalist’ agendas held responsible for the pandemic response. As we show in the following sections, conspiracist delegitimation employs three primary mechanisms: externalisation, personification, and Othering.
First, externalisation involves projecting problems of national politics onto the international level and attributing their causes to foreign actors, institutions, and agendas, to the exclusion of internal/domestic processes, policies, and complex, multilevel governance structures. This process redirects concerns about domestic issues onto representative figures of the global elite, delegitimising national actors (such as Prime Minister Justin Trudeau), international institutions (like the WEF), and agendas (such as the Great Reset). Of course, this is not unique to anti-globalism; identifying foreign, international actors as the driving force in history is a fundamental feature of conspiracy theories. External figures such as Klaus Schwab, George Soros, and Bill Gates were prominent in the Convoy discourse, as was the general term ‘globalists’. Externalisation functioned discursively by linking public health measures and post-Covid recovery policies to international organisations such as the WEF, the World Health Organization (WHO), and the United Nations (UN). At the same time, externalisation obscured key factors that shaped the response, such as the division of federal and provincial powers, and the rejection of legitimate democratic processes and actors, which were discredited through their association with the legitimacy deficit of international institutions. Externalisation thus served to delegitimise democratic norms and procedures by mobilising the international and the legitimacy deficit of international institutions and agendas.
Second, personification entails reducing various processes and structures to the actions of single individuals or groups – what Popper referred to as ‘psychologism’ in his early critique of conspiracism – a phenomenon also captured by terms such as ‘hyperagency’. Personification assumes that individuals hold near-total control over outcomes and that outcomes are always intended. Consequently, it attributes both unintentional effects and negative outcomes of impersonal and abstract structures to the intentional conspiratorial design of powerful individuals or groups, such as Schwab, Soros, or Gates. Domestically, Trudeau personified the Covid public health measures associated with ‘globalism’, while externally, Klaus Schwab of the WEF was considered responsible for the ‘Great Reset’. The focus on Trudeau, along with his association with Schwab, obscured the mistakes and unintended outcomes that contributed to the pandemic and simplified complex global processes into a narrative of intentional design by individuals. These processes, and the complex governance of public health, border controls, international trade, and supply chains in Canada, were reduced to the intentions of specific elites. By focusing on Trudeau and associating him with Schwab and the WEF’s Great Reset, anti-globalist conspiracism offered a simplistic diagnosis of the pandemic that challenged the legitimacy of the Canadian government and public health measures by discursively linking the prime minister to elitist, illegitimate, and undemocratic forces of ‘globalism’.
Finally, Othering draws on racist, civilisational, and gendered discourses to identify those allegedly engaging in or facilitating conspiratorial behaviour intended to alter social norms and practices against the values and interests of the national community. Certain groups are consistently Othered in anti-globalist conspiracism, including Jews, homosexuals, and communists, either explicitly or through the use of coded language like ‘globalists’. As we explore in subsequent sections, the FC online narratives focused their discursive energy on these ‘Others’, with communists (Trudeau and Castro), women and homosexuals (globohomo), and Jews (George Soros) all featured in the discourse about the FC.
Through an analysis of the anti-globalist conspiracy theories that discursively fuelled the FC, this article makes a twofold contribution to International Relations (IR). First, it adds to the emerging body of research situated at the intersection of IR, the global far right, and conspiracy theories by extending the study of anti-globalist conspiracism beyond the realms of populist foreign policy and far-right ideology to focus on alt-tech spaces, which are becoming increasingly influential in these movements. Second, this article advances the study of populist internationalism by highlighting the role of anti-globalist conspiracism in the FC’s resistance to the perceived forces of globalism, and by analysing the mechanisms of delegitimation directed towards national authorities, who were cast as front organisations for global elites.
Before analysing the process of conspiracist delegitimation in the alt-tech space, the following section reviews the multidisciplinary literature on conspiracy theory. While existing scholarship identifies individual and cultural responses to globalisation, it has not sufficiently addressed the national and international political dynamics at the root of anti-globalist conspiracism. Subsequently, we examine the emerging scholarship on conspiracy theory in IR. We then turn quickly to the literature on the global far right, which has drawn attention to the internationalisation of the far right but has largely neglected anti-globalist conspiracism. Finally, before the empirical analysis, we outline our methodological approach.
